Amazon creatine sales surge 90% driven by women

Creatine sales on Amazon have experienced a significant surge, with the subcategory growing 90% over the last 12 months. According to a SmartScout analysis of U.S. marketplace data, this represents approximately $721 million in trailing 12-month sales across 773 brands and 2,191 products.

Data indicates that women are a primary driver of this growth. Monthly searches for “creatine for women” reached 174,396, showing a massive year-over-year increase. This shift follows decades of the supplement being marketed primarily toward men, as conversations regarding strength training and longevity gain traction among female consumers.

The high demand is reflected in advertising costs, with both “creatine” and “creatine for women” ranking among the most expensive search terms in the supplement category.