Amazon Italy rolls out early Black Friday discounts on Apple iPhone 17 and Apple Watch

On 18 July 2026 Amazon Italy began an early Black Friday promotion, offering discounts of up to 80 % on a range of tech products. Apple devices dominate the sale: the iPhone 17 Pro Max is listed at roughly €200 below the list price and can be bought in five zero‑interest installments; the iPhone 17 carries a discount of about €140, and the Apple Watch Ultra 3 is reduced by roughly €160, advertised as a VAT‑free price. The offers are limited in quantity and subject to change.

The promotion also includes other gadgets such as the Google Pixel 10a (≈€150 off), Samsung Galaxy A37 and Redmi Note 15, as well as a Samsung OLED TV (about €650‑€700 discount) and an Oral‑B electric toothbrush. All discounts are visible on Amazon’s Italian storefront and are intended to attract shoppers seeking summer tech deals before holidays.