Amazon Japan announces Prime Appreciation Day sale

Amazon has announced its Prime Appreciation Day sale in Japan, scheduled to run for four days from October 16 to October 19. An early access sale will begin on October 13. The event features over 4 million products, a significant increase from the 2 million items offered last year.

To encourage spending, Amazon is hosting a point-up campaign where members can earn additional points by spending at least 10,000 yen. The girl group HANA will also appear on the event's special page to highlight featured products.

NTT Docomo is running a collaborative campaign with Amazon, offering up to 20% d Point rewards for users who link their accounts and shop during the sale period. Additionally, Apple products, including the iPhone Air, are expected to be featured in the sale. Some iPhone Air models have also been noted as available through Amazon Outlet at prices comparable to their original launch rates.