Amazon Japan announces Prime Appreciation Day sale and Docomo point campaigns

Amazon Japan has announced details for its Prime Appreciation Day, a major sale event for Prime members. The sale includes a pre-sale period from October 13 to 15, followed by the main event from October 16 to 19. The event features over 4 million products, including daily deals on brands such as Dyson, Bose, and Braun, which are expected to reach their lowest prices of 2026.

Specialized themes will be featured, including an autumn cooking festival for kitchenware and food, and a beauty festival offering skincare products and holiday kits. Additionally, Amazon is running a point-up campaign and a lottery for Amazon hometown tax (furusato nozei) donations.

In conjunction with the sale, NTT Docomo is conducting promotional campaigns. Users who link their d Account with their Amazon account can receive up to 20% back in d Points on their first purchase, with a lottery offering up to 100,000 points for qualifying users. Another campaign offers a chance for 1,000 d払い users to receive 100% of their total spending back in points.