Amazon Japan to host Smile Sale from August 28

Amazon has announced its upcoming Smile Sale in Japan, scheduled to run from August 28, 2026, at 9:00 AM until September 3, 2026, at 11:59 PM. The event will feature various time sales and a point-up campaign.

Under the point-up campaign, customers who spend at least 10,000 yen can earn additional points. Prime members can receive an extra 1.0%, while Amazon Mastercard users can earn up to 3.0% more. There are also specific incentives for purchasing brand selection items and linking d-accounts. The maximum reward is capped at 5,000 Amazon points and 1,000 d-points.

Additionally, daily time sales are currently active, offering discounts on items such as cots and iron tables.