E-commerce platforms launch November discount campaigns

Major e-commerce platforms including Trendyol, Hepsiburada, and Amazon have launched their annual November discount campaigns. Trendyol has announced a series of events starting November 1, 2026, featuring discounts of up to 50 percent across various categories such as fashion, technology, and cosmetics. The company aims to connect 120 million products with users across Turkey, Azerbaijan, Europe, and the Gulf markets.

Hepsiburada and Amazon are also conducting large-scale sales, with Amazon offering price protection and additional basket discounts. In Turkey, the Ministry of Trade has announced increased oversight of these advertising campaigns to prevent consumer deception. New regulations allow for significant administrative fines for companies that advertise non-existent discounts or fail to disclose the lowest price from the preceding 10 days.

Cybersecurity experts have issued warnings regarding the rise in fraudulent activity during this period. Experts advise consumers to use virtual credit cards and to be wary of fake websites that mimic major retailers to steal personal and financial information. Scammers are reportedly using social media and fake links to solicit direct bank transfers instead of secure payment methods.