Amazon reportedly nearing sponsorship deal for Invictus Games 2027

Amazon is reportedly nearing a major sponsorship deal for the 2027 Invictus Games, which are scheduled to take place in Birmingham, England, from July 10 to 17. The partnership comes as the event seeks to address a funding gap of approximately £20 million following Boeing's decision not to renew its sponsorship.

The upcoming games are expected to host 550 wounded, injured, or sick service personnel and veterans from 25 different nations. While the deal has not been officially confirmed, reports suggest that Amazon's involvement may include an expectation for Meghan Markle to appear at the event to increase global visibility.

The potential partnership is noted for its business implications, as Amazon's Prime Video is a direct competitor to Netflix, the streaming service with which Prince Harry and Meghan Markle maintain a production contract. An official spokesperson for the Invictus Games stated that the organization is excited about the partnerships taking shape for the Birmingham event.