Apple hardware sees major Labor Day discounts amid MacBook Ultra rumors

Labor Day 2026 sales events at Amazon and Best Buy are offering significant discounts on consumer electronics, particularly Apple hardware. Notable savings include up to $500 off various MacBook Pro configurations powered by M5-series chips, as well as reductions on the new M6 Mac mini, iPhone 17 Pro models, and the AirPods lineup.

Parallel to these retail events, reports suggest a major shift in Apple’s future laptop strategy. Rumors indicate the development of a ‘MacBook Ultra’—a high-performance tier featuring OLED displays, potential touchscreen support, and a thinner chassis, positioned above the current MacBook Pro. This new line could emerge between late 2026 and early 2027.

Supply chain data suggests Apple may maintain its current miniLED MacBook Pro models until 2028, creating a tiered product ladder rather than a total replacement of the existing Pro line. This strategy would allow Apple to offer professional performance at various price points while reserving OLED technology for the premium Ultra tier.