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[BUSINESS] · India, Brazil, Japan, Australia, China · 67 sources

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Amazon Prime Day 2026 drives worldwide discounts on electronics and appliances

Amazon’s annual Prime Day sale ran in early July 2026, with a pre‑sale from July 7‑9 and the main event from July 10‑13. Prime members accessed deep price cuts across dozens of categories. In India, the iPhone 16 128 GB was offered for ₹62,900 (down from ₹79,900) and the Samsung Galaxy S25 Ultra sold at a record low. In Brazil, Huawei joined the Prime Day and the 7. 7 Marketplace promotions, offering up to 42 % off wearables, 33 % off the new HUAWEI Nova 15 Max smartphone and 30 % off the MatePad Mini tablet. Hisense India announced discounts of up to 40 % on TVs and air‑conditioners. Japan’s early‑sale highlighted PS5 Digital Edition bundles, Meta Quest 3S VR headsets and other gaming hardware. Australia featured extensive LEGO set discounts for Prime members. Across all markets, popular items such as Echo Dot, Fire TV Stick, Kindle, smart‑TVs, PlayStation 5 Slim, earbuds, power banks and kitchen appliances saw price reductions often exceeding 50 %. The event also included special bank cashback offers and a 30‑day free Prime trial for new members.

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Amazon’s Prime Day sale kicks off | RW [retailworldmagazine.com.au]
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