Amazon Prime Day 2026 draws 40 million shoppers in Turkey

Amazon’s Prime Day 2026 in Turkey recorded unprecedented engagement, with over 40 million consumer interactions across a two‑week period and roughly 3 million product inquiries. The event’s success was driven by intensive social‑media and influencer campaigns, AI‑based demand forecasting, swift supplier negotiations and rapid finalisation of discounted offers within 72 hours.

Top‑selling categories were Home & Living (35% of demand), Consumer Electronics (25%), Beauty & Personal Care (15%), Everyday Essentials (15%) and Fashion & Accessories (10%). Discount structures included a 15% off basket for supermarket purchases above 750 TL, 4‑for‑3 deals on food items, a 100 TL cash‑coupon for 400 TL personal‑care spend, 25% off cosmetics on a 1 500 TL basket, 20% off pet‑supplies over 300 TL, 5% off selected LEGO sets and a 1 000 TL reduction on selected Philips home‑tech products.