Amazon Prime Day 2026 launches with wide‑range sales and deep discounts in Japan and worldwide

Amazon’s annual Prime Day sale began on 10 July 2026 and runs through 13 July, offering discounts on more than 300 million items across categories such as electronics, home goods, fashion and food. In Japan the event features point‑boost campaigns, a lottery with up to 100,000 Amazon points, and special promotions on Apple products—including the first‑time‑on‑sale iPhone Air, AirPods Pro 3 and Apple Watch SE 3. Other highlighted deals include a UV‑shield “sun‑shade hat” using Toray’s Summer Shield material, a Ring pan‑tilt indoor security camera discounted 65 % to ¥3,180, Xiaomi’s Leica‑co‑developed 17 Ultra smartphone set at 14 % off, and a 30 W foldable USB‑C power adapter priced around ¥1,190. Japanese outlets also listed over 50 items at half price or less, and the K‑Beauty brand FOODOLOGY ran an offline pop‑up tied to the Prime Day K‑Beauty GLOW UP event. Internationally, retailers reported steep markdowns on headphones, Ninja kitchen appliances and accessories from Sonos, Sony and Anker, while Australian sites highlighted up to 61 % off Ninja appliances and 59 % off noise‑cancelling headphones. The coordinated global sales push underscores Amazon’s role as a major driver of consumer spending this summer.