Amazon Prime Day offers deep discounts on designer fashion and Blu‑ray collections

Amazon’s Prime Day sale runs from June 23 to 26, 2026, highlighting steep discounts across its luxury fashion and entertainment sections. Through its 2006 acquisition of high‑end e‑tailer Shopbop and the Amazon Luxury Stores marketplace launched in 2020, the retailer provides up to 20 % off pre‑owned items from brands such as Hermès, Chanel and Cartier, up to 50 % off Shopbop inventory and an additional 25 % off many Luxury Stores selections.

The Prime Day promotion also features sizable markdowns on physical‑media products. Blu‑ray and 4K UHD releases are reduced by as much as 50 %, with prominent box‑set deals on series like “Game of Thrones,” “The Sopranos,” “Babylon 5,” the “Harry Potter” film collection and “The Matrix.” The discounts aim at collectors and consumers seeking ownership amid shifting streaming licences and rising digital costs.