Amazon Prime Video launches 0.99 € film rental promotion

Amazon Prime Video is running a limited‑time promotion that lets Prime members rent selected movies for 0.99 € each. The offer, available through 28 June 2026, includes titles such as Hamnet, Cold Storage, Hunting Season and others. Renters have a 30‑day window to start watching the film, after which a further 48 hours remain before the stream is disabled.

The pricing strategy aims to encourage impulse rentals and gather viewer data, positioning Amazon alongside other pay‑per‑view services while differentiating from subscription‑only models. Analysts note that the low price point lowers the barrier to trial, potentially boosting conversion and engagement within the Prime ecosystem.