Amazon rolls out Prime Day autumn sale and Music Unlimited discount in Italy

Amazon announced its autumn promotional event, the "Festa delle Offerte Prime," scheduled for 7–8 October 2025. The two‑day sale offers discounts on a selection of products exclusively for Amazon Prime members in Italy, continuing the format of previous autumn editions held in 2023 and 2024. The event is positioned as a pre‑Black‑Friday and early‑holiday shopping boost.

Separately, Amazon Music Unlimited is being offered to new Italian subscribers at €0.99 for the first three months, with the promotion ending on 31 July. After the trial period, the service renews at €10.99 per month, and users can cancel at any time without additional fees.