AMBiQUE brand enters energy drink market

SOLIA Co., Ltd. has announced the launch of its first energy drink under the men's self-care brand AMBiQUE. The product is scheduled for release on August 31.

Designed to support performance during work, exercise, or hobbies, the drink contains 120mg of caffeine, citric acid, 11 types of vitamins, and arginine. The formula is zero-sugar and zero-calorie, addressing consumer concerns regarding sugar and calorie intake while maintaining a carbonated, flavorful profile.

The product will be available for purchase via internet mail order, including Amazon, in a 24-bottle set of 250ml cans priced at 3,980 yen (tax included).