Amend expands hair care portfolio with three new product launches

Brazilian hair care brand Amend has expanded its product portfolio with three new launches designed for different stages of hair maintenance: Máscara Teia Nutritiva, Fluido Modelador Segura a Onda, and Sérum Reparação Noturna.

The Máscara Teia Nutritiva utilizes Hydra Tech to facilitate formula distribution for hydration. The Fluido Modelador Segura a Onda is intended for styling waves and curls, offering thermal protection and frizz control. The Sérum Reparação Noturna is designed for overnight reconstruction.

João Paulo Chaccur, CEO of Amend, stated that the new products aim to address various needs within a hair care routine, from styling to overnight treatment.