American Express launches Delta SkyMiles offers and F1 marketing campaign

American Express has launched several new, limited-time welcome offers for Delta SkyMiles business credit cards. These promotions allow cardholders to earn between 90,000 and 200,000 SkyMiles upon approval. Notably, the Delta Business Reserve offer marks the first time a Delta American Express welcome bonus has exceeded the 200,000-mile threshold, though it requires a minimum spend of $20,000 within the first six months.

In a separate marketing initiative, American Express has partnered with Sky Media for a social-first Formula 1 campaign. Featuring former Haas F1 team principal Guenther Steiner, the campaign aims to demonstrate how American Express business cards support small business owners. The campaign follows Steiner as he assists an independent food vendor during the British F1 Pirelli Grand Prix to highlight the parallels between high-pressure motorsport environments and small business management.