American Film Market expands with new AFM House venue

The Independent Film & Television Alliance (IFTA) has announced the launch of The AFM House, a 15,000-square-foot expansion of the American Film Market (AFM) campus in Century City, California. Located across from the Fairmont Century Plaza, the new venue will host the AFM’s Innovation Hub from November 11 to November 14, 2026.

The Innovation Hub is being presented in collaboration with Cannes Next, the innovation program of Marché du Film. The hub is expected to feature AI startups, leading technology companies, and programming focused on the future of the global screen economy.

Additionally, the venue will host The Cinemas Club, a co-creation of Marché du Film and Cine Group. This component will feature a speaker series and exhibitions centered on the future of theatrical cinema, audience engagement, and the evolving cinema experience, bringing together exhibitors, distributors, and industry experts.