American Tourister launches AI-driven campaign with Kaká

American Tourister Brasil has launched a new campaign titled ‘Mais viagens, mais histórias’ (More trips, more stories), featuring former footballer Kaká. Now in his third year as a brand ambassador, Kaká serves as the protagonist for a narrative that connects travel, technology, and product functionality.

The campaign utilizes artificial intelligence to digitally construct a journey through various global destinations and seasons. These settings include inspirations from Shanghai, London, Kyoto, Paris, Amsterdam, Rio de Janeiro, and Northeast Brazil. The use of AI is intended to expand the representation of these destinations and link the campaign's visual language to the brand's focus on technological innovation in luggage development.