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[BUSINESS] · United States, Greece, Portugal, Spain · 5 sources

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US international travel hits record highs as European visits surge

American international travel has reached record levels, with U.S. residents making approximately 24 million trips to Europe in 2025. This represents a significant increase from 13.4 million trips recorded in 2000. Destinations such as Greece and Portugal have seen massive growth, with Greek tourism from the U.S. quadrupling over the last decade and Portuguese visits increasing nearly fivefold.

Several factors drive this trend, including a wealthy aging population—specifically Baby Boomers and Gen X—who hold significant assets and view travel as an essential life experience rather than a luxury. Additionally, increased passport ownership, more direct flights, and the influence of social media have made international travel more accessible. Younger generations are also prioritizing experience-based spending over material goods.

In contrast to the surge in outbound travel, tourism to the United States has faced stagnation and decline. Reports indicate that international tourism to the U.S. dropped in 2025, with 4 million fewer foreign visitors and an $8.4 billion decrease in revenue, partly attributed to geopolitical tensions and trade-related friction.

Entities

Al Lenz · Europe · Greece · Portugal · Spain · Tourism Economics · United States · Wall Street Journal