Amex GBT and HBX Group launch new travel technology tools

American Express Global Business Travel (Amex GBT) has introduced Hotel Lobby, an agentic AI tool designed to automate the hotel sourcing process. Unlike standard conversational AI, this multi-agent system handles data cleansing, RFP validation, and wish rate calculations to shorten sourcing cycles. The tool utilizes proprietary data from over US$5 billion in managed hotel spend to assist consultants in strategy and negotiation.

Separately, HBX Group has launched the Growth Accelerator toolkit for its B2B travel marketplace. This self-service commercial toolkit allows hotel partners to manage visibility campaigns, booking incentives, and market-specific offers directly through a partner portal. The initiative aims to provide accommodation providers with greater control over how they target demand across different global markets.