AMFRESH Group expands HALLOWEENA mandarin distribution in Europe

The AMFRESH Group has announced the return of HALLOWEENA, a naturally pumpkin-shaped mandarin developed by GENESIS FRESH, for its fourth season. The fruit is grown in Andalusia, Spain, and is characterized by its multicolored peel, sweet flesh, and minimal seeds.

This season features expanded retail availability across several European markets. In the United Kingdom, the product is available through M&S and Tesco. Other distribution points include the Danish online retailer nemlig.com, the Picnic platform in the Netherlands, and Kaufland in Germany.

New product formats have been introduced to drive growth, including the Trick & Treat pack, which offers a selection of various fruits. Additionally, a co-branded packaging initiative with Jaffa has been launched at Tesco to combine the new variety with a heritage fruit brand.