AMIAYA launches new fashion brand GltheaA

AMIAYA, a model, DJ, and creative director, is launching a new fashion brand named ‘GltheaA’. The brand name is a portmanteau of the English word ‘Gold’ and the Greek word ‘Thea’, signifying the concept of ‘light that illuminates essential value’.

The brand focuses on women who wish to express their individuality through a mix of vintage, classic, and modern styles. The first collection, themed ‘Stay Gold Within’, aims to blend masculine and feminine elements, such as power shoulders and waist gathers, with vintage-inspired details.

The official online store is scheduled to open on October 16. Additionally, a two-day exhibition and order event for the 2026 Autumn/Winter collection will be held in Omotesando, Tokyo, on October 17 and 18.