AMIAYA launches SaAn lifestyle brand featuring Japanese craftsmanship

AMIAYA, a model, DJ, and creative director, has launched a new lifestyle brand named ‘SaAn’. The brand focuses on integrating traditional Japanese craftsmanship with contemporary sensibilities.

The initial product lineup includes incense produced on Awaji Island and a collection of Kutani ware ceramics created in collaboration with Kinzan-gama in Komatsu, Ishikawa Prefecture. The ceramic collections, titled ‘UTSUROI’ and ‘KATACHI’, feature seasonal themes and delicate gold leaf work.

SaAn’s official online store is scheduled to open on October 16, followed by a two-day pop-up store event in Omotesando, Tokyo, on October 17 and 18.