Amora Mautner discusses human creativity in the age of AI

Television director Amora Mautner suggests that the rise of artificial intelligence will shift the value of human labor in the audiovisual sector from execution toward abstraction, curation, and originality. Speaking on the podcast ‘The Business of Life’, Mautner emphasized that an individual’s unique repertoire and singularity serve as personal assets in this changing landscape.

Mautner, a prominent figure in Brazilian teledramaturgy and current artistic director for the Globo production ‘Quem Ama Cuida’, discussed her career trajectory and influences. She noted that audiovisual work remains a practical, collective endeavor and highlighted the importance of working with partners who can expand one's creative reach.

Addressing leadership, she identified male-dominated environments as a primary obstacle for women in command positions. She also defended the narrative complexity of television, arguing that it allows for nuanced characters without the rigid good-versus-evil divisions often found on the internet.