Amorepacific brands launch Sanrio collaboration products

Amorepacific brands Labo-H, Mise-en-scène, and Hanyul have announced a collaboration with Sanrio Characters as part of a campaign with Olive Young. The partnership features limited-edition beauty products and goods featuring popular characters such as Hello Kitty, Pochacco, and Hangyodon.

Labo-H is releasing a Hangyodon edition including cooling and non-sebum shampoo, water scaler, and ampoule tonic. Mise-en-scène is offering a Tanning Pochacco edition featuring its Perfect Serum, curling essence, and Hello Bubble hair color. Hanyul is launching a 'Rainy Day' concept set featuring Hello Kitty and Hangyodon, which includes its Ssuk-hyal serum, cream, and various cleansing pack foams.

In addition to the themed products, the brands are providing various character-themed goods such as mirror keyrings, pouches, stickers, and hair accessories. The collaborative editions are scheduled to be available at Olive Young online and offline stores starting on the 30th.