Amorepacific Foundation hosts K-beauty events in Japan

The Amorepacific Foundation held K-beauty makeup classes and exhibitions in Tokyo and Osaka, Japan. The program, titled ‘Touring K-Arts’, is supported by the Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange (KOFICE).

In Tokyo, professional Korean makeup artists demonstrated latest trends and techniques at the Korean Cultural Center in Japan from October 31 to November 1. In Osaka, similar classes were held at the Korean Cultural Center in Osaka from November 3 to 4.

Additionally, the foundation is operating an experiential exhibition titled ‘House of the Beauty Scientist’ at the Korean Cultural Center in Japan in Tokyo through November 12. The exhibition highlights the scientific research and development behind K-beauty, showcasing Korean ingredients and aesthetic perspectives through various contents and seminars.