Amorepacific Group accelerates global expansion and tech innovation

Amorepacific Group is accelerating its global expansion and technological integration as it celebrates its 81st anniversary. Chairman Seok-bae Suh emphasized the ‘New Beauty’ vision, which aims to set new global standards by expanding business areas from skincare into haircare and wellness, supported by bio-technology and artificial intelligence.

The group is focusing on five strategic tasks: nurturing global markets, strengthening holistic beauty solutions, developing anti-aging via bio-technology, organizational innovation, and transitioning to AI-first operations. To support this ecosystem, Amorepacific is launching the ‘2026 Second Half New Beauty Innovation Challenge’ from September 7 to 20.

The challenge has been restructured into two tracks: the ‘Brand Track’ for early-stage startups in beauty and wellness, and the ‘Tech Track’ for technology-based startups specializing in medical aesthetics, beauty devices, and digital beauty. Selected companies may receive equity investments of up to 500 million won and opportunities for product co-development and distribution support.