Amparo Grisales seeks trademark for iconic gesture

Colombian actress and presenter Amparo Grisales, known for her role on the musical program ‘Yo me llamo’, is seeking to register her signature gesture as a trademark. The application was filed on September 26, 2026, by Metatron Producciones SAS with the Superintendency of Industry and Commerce (SIC).

The request aims to protect the movement as a gestural brand associated with entertainment services. The filing describes a specific sequence: extending one arm forward with the hand directed downward and fingers relaxed, then using the index finger of the other hand to stroke the forearm from the wrist to the elbow, simulating the sensation of goosebumps.

While the phrase ‘Me ericé’ was already registered as a trademark in 2018 by Metatron Producciones SAS, the current application focuses on the physical movement. The SIC must now evaluate whether the gesture possesses sufficient distinctiveness to serve as a brand identifier and if it meets all legal requirements for registration.