ANA launches new promotion featuring girl group HANA

All Nippon Airways (ANA) has unveiled a new promotional campaign titled “Watashi rashii tte, tanoshii zo.” (It’s fun to be myself) featuring the seven-member girl group HANA, produced by Chanmina.

The campaign aims to reframe air travel not merely as transit to a destination, but as an enjoyable part of the journey itself. The promotion includes several 30-second videos filmed on actual ANA aircraft, utilizing a Vlog-style aesthetic captured largely on the members' smartphones. The videos highlight different ways to spend time in flight, such as relaxing with music and warm beverages, enjoying premium in-flight meals, or performing beauty routines.

To further engage travelers, ANA plans to launch a social media campaign in December 2026. Participants who post photos or experiences of their in-flight time on X (formerly Twitter) will have the chance to win prizes, including HANA collaboration goods and ANA flight tickets.