Anarock launches integrated marketing agency ARC

Anarock has launched ARC, an integrated marketing agency designed to focus on business outcomes through a combination of creative development, performance media, and experiential activations. Headquartered in Mumbai, the agency employs a 55-member team with operations spanning Delhi NCR, Hyderabad, Bengaluru, and Chennai.

Nikhil Kumar has been appointed as the Head of Anarock ARC, bringing nearly two decades of experience from previous roles at MullenLowe Lintas Group, Publicis Groupe, and Dentsu Creative. The agency utilizes a proprietary AI Predictive Engine to score, prioritize, and nurture business leads, converting interactions into actionable intelligence.

While originally developed for real estate marketing, the agency’s technology is being deployed across various sectors, including BFSI, automotive, retail, consumer durables, and FMCG. ARC was established under the advisory of Akshay Gurnani, former CEO of Schbang.