ANAS Cosmetics remains top brand on TikTok Shop Malaysia

ANAS Cosmetics has maintained its position as the number one brand on TikTok Shop Malaysia, recording sales of nearly 12 million units. According to a data analysis report by Echotik Blog, the local brand, founded in 2017 by entrepreneur and influencer Anas Zahrin, has successfully outperformed other local competitors.

In addition to its sales volume, the brand recently received three major recognitions from TikTok Shop: Top 1 Content Creator, Top 1 Local Seller, and a Top 3 ranking in the Health and Personal Care category in Malaysia. Anas Zahrin noted that these achievements demonstrate the ability of local Bumiputera products to gain consumer trust and compete effectively within the digital marketplace.

Zahrin also highlighted a recent milestone of achieving RM1 million in sales during a single livestream session. His success has led to his appointment by TikTok as a mentor for the second season of the TikTok Shop Creator Icon program.