Anatomy of a Smile exhibition launches in Bucharest

The exhibition ‘Anatomia unui zâmbet’ (Anatomy of a Smile) is launching at the Art Safari New Museum in Bucharest, marking the introduction of the Parodontax Intensive Gum Repair product range. The project utilizes contemporary photography to shift public perception regarding oral health and gum care.

Created in collaboration with photographers Christina One and Felicia Simion, the documentary-art series explores the transition from early signs of gum discomfort to the confidence of a healthy smile. The exhibition aims to use art to draw attention to often-ignored dental health details. Following its debut on September 18 in Bucharest, the project is scheduled to continue across seven major cities in Romania.