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[BUSINESS] · India · 2 sources

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Anchor Oral Care appoints Jos Buttler as brand ambassador in India

Anchor Oral Care, a brand under Anchor Consumer Products, has appointed England cricketer Jos Buttler as its brand ambassador in India. This marks the company’s first collaboration with an international sportsperson.

Buttler, a World Cup-winning captain and high-scoring T20 player, was selected to help the brand increase awareness and consumer engagement within the Indian market. The partnership aims to leverage Buttler’s global sporting reputation and leadership to strengthen the brand’s connection with families and younger consumers in one of its strongest markets.

Entities

Anchor Consumer Products · Anchor Oral Care · Jos Buttler