and ST partners with AirTrip for new travel content

The fashion e-commerce platform and ST is launching a new travel content initiative, ‘and ST Travel powered by AirTrip’, starting August 19, 2026. This collaboration with the travel platform AirTrip aims to leverage the expertise of over 4,600 staff members to provide authentic travel recommendations.

The project features 150 popular staff members who will share local hidden gems and lifestyle-based hotel rankings, such as recommendations for families or sauna enthusiasts. The initiative is part of the company’s strategy to evolve its web store from a simple shopping site into a ‘retailtainment’ space that offers diverse lifestyle experiences.