ANDA Awards 2026 recognize top Peruvian marketing campaigns

The National Association of Advertisers (ANDA) held its 25th annual awards ceremony in Peru, recognizing excellence in marketing and communication. This year's edition saw a record 118 entries, a 20% increase from the previous year.

BCP received the Grand ANDA Award 2026 for its ‘SOS POS – Bloqueo de Emergencia’ campaign. Other major winners included Yape, which earned gold for product innovation in digital and financial inclusion, and Alicorp, which secured five recognitions. Alicorp's brand Bolívar won gold for integrated brand communication, while its ‘Aliados de tu Desarrollo’ initiative received gold in the Brand with Purpose category for supporting small entrepreneurs. The AlaCena brand also earned three silver awards for strategic efficiency, integrated communication, and rebranding efforts.