Andalusia implements data and AI tools to boost tourism competitiveness

Tourism authorities in Andalusia are leveraging data and artificial intelligence to enhance regional competitiveness. The Tourism Intelligence Platform of the Provincial Board of Cádiz has surpassed 25,000 visits in its first year of operation. This tool provides strategic data on overnight stays, average prices, tourist spending, cruise passenger movement, and Jerez Airport records to assist businesses in decision-making.

Additionally, the Regional Government of Andalusia (Junta de Andalucía) is promoting the ‘Nexus’ platform. During the Tourism Innovation Summit in Seville, Vice President Manuel Gavira emphasized using data and AI to help both large operators and small local accommodations anticipate trends and improve sustainability. The initiative aims to ensure that technological innovation and strategic knowledge are accessible across all destinations, from coastal areas to inland municipalities.