Andalusia launches new collaborative tourism model with eight provinces

The Junta de Andalucía is implementing a new collaborative model with the eight provinces of the region to strengthen the tourism sector. This initiative aims to create a shared governance framework focused on promotion, branding, data, and technology.

By aligning provincial agendas with regional objectives, the plan seeks to improve the efficiency of public resources and preserve the unique identity of each destination. The goal is to transition from isolated actions toward a unified Andalusian tourism system that shares planning and tools while maintaining provincial autonomy.