Andalusian companies launch campaign for breast cancer rowing team

Three Andalusian family businesses—Grupo MAS, Quesos Vega e Hijos, and Bodegas Barbadillo—have launched a collaborative campaign to support Las Dragonas de Sevilla, a rowing team composed of women who are survivors or currently undergoing treatment for breast cancer.

The initiative, presented at the Fundación MAS headquarters in Seville, aims to fund the association's activities and increase public awareness. The campaign utilizes retail channels to reach consumers: Grupo MAS will sell a special ‘Solidarity Goat Cheese’ created by Quesos Vega e Hijos in its MAS and Cash Fresh supermarkets. Additionally, Bodegas Barbadillo will donate 7% of the profits from its Vi Zero Frizzante non-alcoholic beverage during the month of October to the team.