Andalusian food and consumer goods sector launches anti-disinformation campaign

The Andalusian Confederation of Food and Perfumery Entrepreneurs (CAEA), in collaboration with the Regional Government of Andalusia, has launched the campaign ‘No compres bulos, no te los tragues’ (Don’t buy hoaxes, don’t swallow them). The initiative aims to combat misinformation within the food and consumer goods sectors.

Data indicates that over 30% of fake news circulating online pertains to food, which can negatively impact consumers, companies, sales, and product pricing. Miguel Rus, president of the Seville Business Confederation (CES), noted that disinformation has become a risk factor for businesses by altering perceptions and influencing the decisions of consumers and investors.

Separately, industry reports from AECOC indicate that while Andalusian consumer goods companies remain optimistic—with 51% expecting a positive final quarter—there are significant calls for government action to recover consumer purchasing power and reduce regulatory burdens and inflation.