andoor to host Seoul local culture pop-up store in Tokyo

The lifestyle and culture magazine andoor, operated by uknit LLC, will host its first pop-up store, ‘SEOUL LOCAL GUIDE in Mangwon,’ at the Futako Tamagawa Tsutaya Electrics gallery from October 1 to October 31, 2026. Co-organized with Japan Publishing Trade Co., Ltd., the event focuses on the Mangwon neighborhood in western Seoul, showcasing its unique blend of traditional markets, cafes, and local culture.

The pop-up will feature exhibitions and retail items from five selected brands discovered by the andoor editorial team, including WARMGREY TAIL, mmo garden, and SMALL NEST. To enhance the visitor experience, the event includes special promotions such as limited-edition stickers and keyrings for purchasers.

Additionally, andoor editor-in-chief Kim So-yeon is scheduled to appear at the venue on select dates in October to discuss local Seoul spots and the background of the featured products. Visitors who follow the official Instagram account can also receive a custom NAVER MAP highlighting recommended locations in Mangwon.