Andorra la Vella hosts beauty congress and major multisector fair

Andorra la Vella is hosting major commercial events aimed at boosting the local economy and professional sectors. From October 15 to 18, the city will hold the first edition of ‘Andorra és Bella’. This initiative, supported by Andorra Turisme, focuses on the beauty, perfumery, and wellness sectors through professional congresses and public workshops.

The Andorra Beauty Congress will feature experts discussing innovation, artificial intelligence in commerce, and new consumer habits. Complementary activities include perfume workshops, skincare diagnostics, and natural cosmetics demonstrations hosted by various local businesses.

Additionally, the 46th edition of the Andorra la Vella Fair is preparing to host 193 stands, including commercial, automotive, and artisanal market stalls. This year’s fair sees increased interest from the technology sector and includes 13 new exhibitors. The event will feature cultural activities such as dance, painting, and sports exhibitions, while the local government continues to plan for the future relocation of the fair to the new Espai Capital.