André Cândido to present sales methodology in Natal

Entrepreneur André Cândido will present a specialized sales training method in Natal, Brazil, on October 1, coinciding with Salesperson Day. The event is scheduled to take place at the Arena das Dunas auditorium from 6:00 PM to 10:00 PM.

Cândido, who reports an annual turnover exceeding R$ 12 million, developed his methodology based on a career that began in local street markets and progressed through roles as a waiter and corporate trainer. His approach focuses on three core pillars: mindset, routine, and tools.

While acknowledging the impact of technology and artificial intelligence on modern commerce, Cândido emphasizes that the essence of sales remains rooted in human connection, active listening, and building trust. His method prioritizes value generation over price competition and includes guidance on goal tracking, post-sales service, and managing negotiation refusals.