André Janones warns of Lula's digital communication weakness

Federal Deputy André Janones has issued a warning regarding the digital communication strategies of President Luiz Inácio Lula da Silva during the 2026 reelection campaign. Janones argues that the current approach used by the left is outdated, describing it as being from the 1980s and disconnected from modern digital engagement.

Janones predicts that Senator Flávio Bolsonaro will surpass Lula in social media engagement by the second week of September. He contends that the right-wing's dominance is built on direct, emotional narratives and simple language that aligns with platform algorithms, whereas the government's communication is criticized for being too formal and lacking the emotional appeal necessary to drive digital traction.