Andrea Moser launches new Temporary Wine en primeur model

Enologist Andrea Moser has launched the second generation of Temporary Wine through his AMProject platform. The initiative introduces a dynamic purchasing model inspired by the Bordeaux “en primeur” tradition, aimed at reducing the distance between producers and consumers.

Between September 14 and October 14, 2026, two new labels, Fly² and Run², will be presented exclusively by the glass at eight selected locations across Italy. This allows enthusiasts to order bottles before their formal market release at competitive pre-emption prices, providing financial continuity for artisanal and experimental viticulture. Both wines originate from the same vineyard in Mazzon di Caldaro at an altitude of approximately 500 meters.