Freeride athlete Andreu Lacondeguy has returned to the Spanish bicycle manufacturer Mondraker to star in a promotional campaign for the new Zendit R and Zendit S electric mountain bikes (e-MTB). The collaboration marks a reunion for Lacondeguy, who previously rode for the brand over a decade ago during his early career, including his first Red Bull Rampage.
The campaign was filmed on the volcanic terrain of La Palma, featuring Lacondeguy alongside rider Carlos Langelaan. This return to mountain biking follows a significant recovery period for Lacondeguy after he suffered a femur fracture while practicing motocross. The new Zendit models are designed to balance climbing capability with downhill performance for demanding riding conditions.