Anglia Ruskin University study finds men reject traditional dieting

A study conducted by researchers at Anglia Ruskin University and published in the journal PLOS One suggests that men face unique psychological and social barriers to weight loss. The research, which involved interviews with men aged 30 and older, found that many men perceive traditional dieting as a “feminine” activity and associate the term “diet” with excessive restriction, sacrifice, and inevitable failure.

Participants expressed reluctance toward programs they viewed as short-term or overly restrictive. The study highlights that men often feel self-conscious engaging in dieting culture, which is frequently marketed toward women through social media and magazines. To improve engagement, researchers suggest that weight management programs for men should avoid the word “diet” and instead focus on sustainable lifestyle improvements, social competition, and simplified, personalized approaches.

Additionally, the findings indicate that partner support plays a critical role in success. Many men reported that having a spouse or partner assist with healthy food choices and meal preparation significantly aided their ability to maintain weight loss goals. This is particularly relevant given that NHS data shows approximately 70% of men in England are classified as overweight or obese.