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Anheuser-Busch InBev targets 5% to 9% annual EBIT growth
Anheuser-Busch InBev has outlined a new medium-term strategy during its 2026 Capital Markets Day, targeting an average annual EBIT growth of 5% to 9%. As part of its ‘Reignite’ phase, the brewer is shifting its primary performance metric from EBITDA to EBIT, citing improved capital efficiency and balance-sheet strength.
To adapt to changing consumer habits and economic pressures, the company plans to diversify its portfolio beyond traditional beer. This includes expanding into canned cocktails and energy drinks, a sector executives suggest could add $25 billion to their addressable market. The company is also focusing on health-oriented innovations, such as zero-alcohol beers and products with added protein or electrolytes, including a protein-enriched Spaten beer launched in Brazil.
To address affordability, particularly in developing markets, the brewer intends to utilize varied packaging, offering both smaller pack sizes and larger quantities at lower price points. CFO Fernando Tennenbaum noted that the company has averaged over $7 billion in annual sales and marketing investments since 2021 to support brand growth.
Entities
Anheuser-Busch InBev · Fernando Tennenbaum · Marcel Marcondes · Michel Doukeris · Spaten
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The company has launched a version of Spaten beer with added protein in Brazil. www.checkout.ie
- [○ 1 SOURCE] The company will introduce smaller pack sizes to increase affordability in developing markets. www.checkout.ie
- [○ 1 SOURCE] The company plans to expand into non-beer categories, including canned cocktails and energy drinks. www.checkout.ie
- [○ 1 SOURCE] The company is shifting its primary performance measure from EBITDA to EBIT. www.marketbeat.com
- [○ 1 SOURCE] AB InBev has invested an average of more than $7 billion annually in sales and marketing since 2021. www.marketbeat.com