Anker to consolidate Soundcore, eufy, and Nebula sub-brands

Anker is planning to phase out its prominent sub-brands—Soundcore for audio, eufy for smart home products, and Nebula for projectors—to consolidate its entire product range under the core Anker name.

According to a report from the Nikkei, this strategic shift aims to reduce marketing costs and leverage the established consumer trust associated with the Anker brand. The company has already completed a similar transition in the Japanese market.

For European consumers and retailers, this change means that responsibility for all product categories will transition to a single brand identity. This move follows previous scrutiny regarding eufy cameras and unencrypted cloud uploads, a legacy that will now be directly tied to the primary Anker name.