Anker to unify five consumer brands under a single name

Anker announced at IFA Berlin 2026 that it will consolidate its five consumer technology brands—Anker, eufy, soundcore, SOLIX, and eufyMake—under the single global name, Anker. This multi-year, market-led transition aims to unify the company’s portfolio around a single consumer technology platform.

The company cited the convergence of artificial intelligence, connected devices, and robotics as the primary driver for the consolidation. As these technologies blur the lines between previously distinct product categories, Anker intends to focus its global brand investment on a unified identity centered on ‘Ultimate Innovation.’

During the announcement, Anker also introduced Anker MindBase, a local AI hub designed to connect devices throughout the home, facilitate on-device AI decision-making, and ensure household data is stored locally.